Taking Stock: The Ragtrades Journey is Just Beginning
How did we get here?
That’s a question my Ragtrades co-founder and I ask each other periodically. In 2014, we saw major changes ahead for the fashion industry. E-commerce was rising, and the strategies of traditional brick-and-mortar powerhouses looked obsolete. Instead of real-time market intelligence, the industry relied on outdated spreadsheets and anecdotes — and no one was happy with the results.
In other words, we saw an incredible opportunity. Helping fashion brands and retailers succeed in a new world would require deep insight into this unique and nuanced industry. We’d also need serious tech resources to tackle fashion’s enormous volume of unorganized data — SKUs, inconsistent product names, increasingly frequent merchandise turnover, and global market discord. We threw ourselves into the work.
Now, almost three years have passed, and we’re immensely proud of our team and the progress we’ve made. Our clients include many world-leading fashion brands and retailers including unicorn fashion/tech companies, Fortune 500 brands, and luxury conglomerates that are based all over the world. Internally, our mission has come into focus: Ragtrades is building a better future for the evolving fashion industry by blending human insight with machine intelligence.
We’re tremendously grateful to our partners, who have made this work possible and given us invaluable feedback along the way. Solving big, complex data problems is fun, but it’s not our real passion. Our passion is creating actionable, business-critical insights for our partners — and building a service they love and depend on.
In this environment, our work is more relevant than ever, and I mean it when I say we’re just getting started. Ragtrades’ technology gets sharper and more accurate day by day, our team is growing, and we have powerful new concepts and features in our pipeline. Check out this video for a quick summary of what we’re working on now, and stay tuned for what’s to come:
